Personalised Promoted to Big Brother Baby Grow

Tell your son a little brother or sister is coming with a personalised 'Promoted to Big Brother' design. Blue outline lettering, a small star and your custom date mark his new role.

Give him the outfit to open when you share the news. A baby or toddler becoming a big brother can also wear it for a photograph to send to relatives as your pregnancy announcement. You can choose a design instead.

How to order

1. Select the sibling or cousin phrase from the dropdown.
2. Select a baby vest, baby grow or bib and the appropriate size.
3. Enter your date wording, for example 'Est December 202x', in the personalisation box.
4. Include any other wording changes in the personalisation box.
5. Check your details and add to basket.

Soft on skin, gentle by design

Baby clothes should feel as gentle as they look. That’s why we print on premium cotton using baby-safe, water-based inks, so every piece is soft, comfortable and kind to delicate skin.

Why water-based inks?

Traditional plastisol inks sit on top of the fabric as a thick, plastic-like layer. Our water-based inks soak into the cotton fibres instead, leaving a soft, breathable finish with no stiff or rubbery feel. They also avoid the harsh solvents used in some traditional printing methods, and therefore friendly to the environment.

Made with care, down to the last detail

From the quality of our cotton to the inks we choose, every detail is considered, so you can dress your little one with confidence.

For a pregnancy announcement: Our newborn baby vest is the most popular choice.

For a more premium feel: Choose a baby grow with integrated feet for a complete outfit and a keepsake of your announcement.

For a budget-friendly option: Our one-size bib offers the same personalised design at a lower price.

Baby vests are available from newborn to 12-18 months, and baby grows from newborn to 6-12 months. If you would like your baby to wear the outfit later, choose the size for when you expect to use it. Check our size guide for measurements before ordering.

We understand that some moments are meant to be shared on your terms. Whether you’re planning a surprise announcement or keeping your news private a little longer, your order is handled with complete discretion from start to finish.

All items are shipped in plain, unbranded packaging, with no indication of the contents inside.

Your special moment stays yours until you’re ready to share it.